#1 Best Seller for Driving Instructors

How Driving Instructors Use AI to Get More Clients & Book Faster.

A simple, no-tech guide showing you how to build a smarter business, reduce admin, and fill your diary without working longer hours.

4.9/5
1,200+ Copies Sold
AI Playbook Book Cover

Every chapter includes complimentary video training.

Feeling the pressure? Let's talk about it.

Do you feel like you’re working longer hours in the car but getting less back? Admin at night eating into your family time?

Missed Enquiries

67% of calls go unanswered while you are teaching. Without AI, those potential pupils go elsewhere.

Unpaid Admin

30% of your time is lost to scheduling and texts. Manual follow-ups drain your energy.

Fear of Tech

Heard of ChatGPT but don't know where to start? You need a simple, non-tech guide.

Des O'Connor

The Author

Hello, I'm Des O’Connor.

I previously ran a successful driving school in South London with around 20 instructors. I understand the reality of long days in the car, missed calls, and admin late at night.

Over the past few years, I’ve been helping hundreds of driving instructors across the UK take advantage of simple AI tools to improve enquiries, bookings, and regain their evenings.

"Why isn’t all of this written down clearly, in one place, in a way that actually makes sense to driving instructors? That’s why I decided to write this book."
Inside The Book

What This Book Solves

A comprehensive guide covering critical areas where AI is transforming the driving school business.

01

AI Video Marketing

Create compelling video content using AI avatars without stepping in front of a camera to attract younger pupils.

02

Automated SEO

Outrank competing driving schools in your local area using AI-driven keyword research and content.

03

Smart Client Targeting

Use AI to identify and target ideal pupils before they even start searching for lessons.

04

24/7 AI Receptionist

Deploy AI chatbots that answer questions about lesson prices and availability while you drive.

05

Lesson Plan Automation

Generate personalized lesson plans and progress reports for students instantly using ChatGPT.

BONUS

Implementation Toolkit

Templates, checklists, and step-by-step guides for immediate action.

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Join the book launch and AI seminar at Heathrow, London.

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Seminar Ticket + Book

£79

One-time payment

  • Everything in Bronze
  • Ticket to All-Day AI Seminar (Heathrow)
  • Live Demos: AI for enquiries & admin
  • Networking with other instructors
  • Q&A Session with Des O'Connor

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Frequently Asked Questions

Is this suitable for independent ADIs?
Absolutely. The strategies in this book are scalable and work for solo instructors as well as larger driving schools. In fact, independent instructors often see faster results because they can implement changes more quickly.
Do I need technical knowledge?
No technical background is required. The book is written for instructors, not tech experts. Each chapter breaks down complex concepts into actionable steps using plain English.
Is the content UK-specific?
Yes, the examples and case studies are tailored to the UK market (DVSA standards, UK geography, etc.), though the core marketing principles apply globally.
What if I'm not satisfied with the book?
We offer a 30-day money-back guarantee. If you don't find value in the book for any reason, simply email our support team for a full refund.